Gen Z’s $12T buying power is reshaping fashion. They demand authenticity, value, and sustainability—forcing brands to rethink loyalty and style.
ByGreg Petro,
Contributor.
It’s time to stop talking about Gen Zers as lazy, spoiled, screen-obsessed snowflakes.
First, they aren’t kids anymore. Second, there are a lot of them—estimated to be about 25% of the global population. And third, they have become discerning consumers who now have money to spend and will have a lot more when the Great Inheritance begins to trickle down through the generations.
Their global spending power is forecast by NielsenIQ to reach $12 trillion by 2030.
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