RIP “Teen Vogue,” or at least “Teen Vogue” as we know and love it.
“Vogue” announced on Nov. 3 that the 22-year-old offshoot would be folded into the flagship brand’s website, laying off 70% of the staff, including editor-in-chief Versha Sharma.
The magazine launched in 2003 as a younger sister to "Vogue," originally focusing on fashion and celebrity gossip. In the mid-2010s, “Teen Vogue” rebranded as a politically aware and socially engaged platform, empowering young activists and their perspectives on social justice.
The loss of “Teen Vogue” as an independent publication reflects a larger trend: the decline of dedicated, in-between spaces for teens and tweens. Older Gen Zers and Millennials had stores like Limited Too and a slew of media offerings just for them, but tweens today have little beyond influencers and algorithms.
When I texted my group chat to share the news, one friend replied, “What shall the tweens read?”
