Price increases of as much as 40% will make sport exclusive privilege of the wealthy, says Assoutenti
“Completely unjustified” prices rises for ski passes in Italy this winter mean the sport is at risk of becoming the exclusive privilege of the wealthy, the president of an Italian consumers’ association has warned.
From the Alps and the Dolomites in the north to the slopes of the central Italian region of Abruzzo, prices are poised to rise by as much as 40% compared with 2021, according to a report compiled by the watchdog, Assoutenti.
A “Dolomiti Superski” pass, granting access to all 12 resorts in the pricey Dolomites, will set skiers back €86 (£75) a day this season. In Roccaraso, a popular resort in Abruzzo’s Apennines that became overcrowded last season after being promoted by a TikTok star, the cost of a daily ski pass is expected to rise to €60.
Meanwhile, the cost of seasonal ski passes will range from between €755 per adult in Roccaraso to as much as €1,800 in the Aosta valley.
