Maria Grazia Chiuri. PAOLA MATTIOLI
In the high-profile market of fashion designers, Fendi was the house where uncertainty lingered the longest. After Kim Jones left his position as artistic director of women's collections on October 11, 2024, many expected an official replacement to be named. But Silvia Venturini Fendi, who had been in charge of menswear and accessories since 1994, took on the position on an interim basis. On September 29, she was appointed "honorary president." Then, on October 14, the brand's owner, LVMH, finally announced Maria Grazia Chiuri's appointment as the Roman house's creative director.
The selection of the 61-year-old Italian designer was not surprising, as her name had been mentioned repeatedly. She has the advantage of knowing Fendi well, having started her career there in 1989 after graduating from the Istituto Europeo di Design, a fashion school in Rome. She worked in the accessories department for 10 years, focusing on handbags and contributing to the creation of the Baguette it bag.
LVMH knew Chiuri well, having entrusted her with the artistic direction of Dior's womenswear lines for nine years. She stepped down from that position on May 29 after a final show in her beloved city of Rome, making way for Jonathan Anderson, who was appointed four days later. The abrupt nature of this transition suggested that Chiuri might not return to work within the group.
