I’ve seen the future of shopping — and I’m sold on AI
Buying with the help of generative artificial intelligence is like having a personal shopper who knows exactly what I want
Buying with the help of generative artificial intelligence is like having a personal shopper who knows exactly what I want

OpenAI, Perplexity and Google create AI-powered features, leading brands to rethink how they sell products online

How much AI is the market willing to finance?

We are either on the verge of widespread adoption or a terrible crash

The potential pay-offs of agentic commerce are huge but it also means giving away valuable data

In order for artificial intelligence to live up to its promise, it must be part of the physical world around us

The ability to steer large audiences to particular digital services has huge strategic value