Rise of AI shopping ‘agents’ set to transform ecommerce
OpenAI, Perplexity and Google create AI-powered features, leading brands to rethink how they sell products online
OpenAI, Perplexity and Google create AI-powered features, leading brands to rethink how they sell products online

The potential pay-offs of agentic commerce are huge but it also means giving away valuable data

Buying with the help of generative artificial intelligence is like having a personal shopper who knows exactly what I want

OpenAI, DeepMind and Anthropic tackle the growing issue of models producing responses that are too sycophantic

Many businesses have yet to deploy agents, so what tips can early adopters offer?

The ability to steer large audiences to particular digital services has huge strategic value

San Francisco-based start-up surges from push into more complex and potentially more lucrative AI services