Despite the well-known environmental benefits of recycling, it’s estimated that less than 10% of the world’s plastic gets recycled. Ganiga Innovation looks to bring that percentage up using AI-enabled robotic waste bins.
Italian startup Ganiga built three products to help better manage waste and recycling. The first is a fleet of robotic waste bins, called Hoooly, that use generative AI to determine what is trash and what is recycling and sort the waste accordingly. The second is a smart lid that can be fitted to existing waste bins with the same functionality as its larger bin counterpart.
The company also has a software product that allows companies to track the waste they produce; it offers suggestions for how a company can reduce waste production based on its waste data.
Ganiga will be showing off its tech as part of this year’s Startup Battlefield competition at TechCrunch Disrupt 2025, which runs October 27 to 29 at San Francisco’s Moscone West.
Nicolas Zeoli, the founder and CEO of Ganiga, told TechCrunch that he’s had dreams of building the next great company, like Facebook or Apple, since he was younger.
