LONDON: A Palestinian food company says it believes a 50 percent increase in sales in the UK is due to customers showing solidarity with people in the West Bank and Gaza.
Zaytoun had revenues of £3.2 million ($4.289 million) in 2024, driven by sales of its extra virgin olive oil and medjool dates, as well as almonds and giant couscous.
Meaning olive in Arabic, Zaytoun is a fair trade enterprise looking to help Palestinian agricultural communities.
It launched in 2004 and sales have steadily risen, with 500 milliliter bottles of its oil selling for around £15 in the UK.
Manal Ramadan White, Zaytoun’s managing director, told The Guardian that the sales show people “wanting to make a difference with their purchasing power.”
