A canvas ceiling painted a perfect summer blue reflected the recent surge in fortunes for Britain’s biggest luxury brand
After a long spell of stormy weather, there might be blue skies ahead at Burberry, maker of the world’s most iconic trench coats.
London fashion week’s headline act staged their show music-festival style, in an open-sided tent with a sawdust floor. The canvas ceiling was painted a perfect summer blue, like the sky at this year’s Glastonbury.
The last few years have been tough at Britain’s biggest luxury brand. In May, Burberry announced it was to cut 1,700 jobs from its 9,300 global workforce in an attempt to reduce costs after annual pre-tax profits tumbled 117% in the last financial year. But just hours before this show, Burberry rejoined the FTSE 100 after dropping out last year. A much-needed reset looks to be beginning to click.
“Britain in the summer is obsessed with music festivals,” said the designer Daniel Lee backstage. “And this year felt extra special – Glastonbury was amazing, Kendrick was here, we had Oasis. And musicians always have the best style.”
