The British Fashion Council’s newest CEO is bringing her own leadership flair to the role, touting resilience as a top trait to navigate difficult times amid tariffs and economic uncertainty.
Laura Weir, a former creative director at Selfridges, was appointed head of the non-profit organization in April 2025, succeeding 16-year industry veteran Caroline Rush.
In a conversation with CNBC’s Tania Bryer during London Fashion Week — which Weir is in charge of organizing — the fashion boss opened up about how she faces challenging decisions.
“Have a hot bath, a cup of tea and regroup myself,” Weir told Bryer. “Look, there are always going to be challenges. You have to, kind of, stay resilient. I think resilience is a really important quality, and I kind of dig deep and move on, always.”
Weir’s first month as CEO coincided with President Donald Trump slamming “reciprocal” tariffs on over 180 countries on April 2, with levies hitting regions that are key manufacturing bases for the fashion industry.
