MAKKAH: Rashida Rashid Ali Al-Rashidi has turned a passion for needle and thread into a unique and authentic identity that has resulted in global recognition.
Al-Rashidi, or Umm Nasser, told Arab News recently: “The story began with a simple love for embroidery, which to me was a hobby that kept me occupied and comforted me.
“As the years passed, I realized that this hobby carries a greater value, much more significant than a thread and needle. It is an identity and a form of creativity that can make a difference in people’s lives.”
Rashida Al-Rashidi has launched her work under the name ‘Al-Thawq Al-Rafeea’ (The Sophisticated Taste), a brand offering handmade products inspired by Sadu embroidery. (Supplied)
She said that she looked for ways to improve her skills.
