Mexicans, who consume on average 166 litres of fizzy drinks a year, will face a near doubling of the tax rate
Coca-Cola country in southern Mexico – photo essay
M
exico has declared war on one of its deadliest foes – but not one of the country’s many powerful drug cartels. Rather, the Latin American country has doubled down on its battle against a more silent killer: sugary drinks.
“We want people to stop drinking so much soft drink,” said President Claudia Sheinbaum bluntly at a news conference this week. The country’s 2026 budget, unveiled on Monday, proposed to nearly double the current tax rate on sugary drinks from 1.64 pesos (9 cents) per liter to 3.08 pesos per liter.
