In a remote mountain town where clean drinking water is considered a luxury, locals are turning to Coca-Cola - and not just for refreshment.
In Mexico's poorest and southernmost state of Chiapas, fizzy drinks are deeply ingrained in the local culture.
And in the town of San Cristobal de las Casas, the obsession has spiralled out of control, with some residents guzzling up to two litres of Coca-Cola every day, or around 800 litres a year, according to the Chiapas and Southern Border Multidisciplinary Research Center.
The iconic red and white logos line shop shelves, street stalls and even sacred shrines.
And the town's obsession with Coca-Cola does not stop there, as some residents are even known to fill their children's baby bottles with Coke instead of milk.
