DUBAI: What began as a side passion for UAE-based graphic designer Reema Al-Banna has grown into one of the region’s most distinctive fashion houses, recently shown off by global style icon Bella Hadid.
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Founded in 2010, Reemami is an independent fashion label known for its bold cuts, experimental silhouettes, and intricate textile storytelling rooted in Palestinian heritage and culture.
Al-Banna started her career in an advertising agency in Dubai but felt it was not giving her the freedom of expression she was looking for.
“In 2010, I applied for a fashion competition hosted by Sauce Boutique, where my collection was noticed and encouraged. They pushed me to start my own line, and that’s how Reemami was born,” she told Arab News.
