A picturesque village is at risk of being "ruined" by "TikTok tourists" who are "exploiting the destination's heritage for clicks", a councillor has said.
Cotswold district councillor Jon Wareing said Bourton-on-the-Water, known as the Venice of the Cotswolds, had faced challenges in recent years.
The councillor said people visited the village to shoot video for their Instagram reels or TikTok and took selfies with the beautiful scenery as a backdrop.
"This kind of visitor tends to have little real interest in the heritage, culture or natural environment they are exploiting for clicks. They are the ultimate hit-and-run tourist," Wareing said.
He said he had seen reports of residents being subjected to verbal and physical abuse and traffic congestion.
