It's known as 'Venice of the Cotswolds' due to the winding river flowing through its picturesque village centre.
But Bourton-on-the-Water has more in common with the Italian city than just its name as it is also heaving with tourists - much to the dismay of permanent residents.
Its small population of around 3,500 people is unmatched by the hundreds of thousands of tourists who flock to its riverside every year.
The influx of visitors is partly driven by so-called influencers promoting the village as a perfect day trip destination away from big cities such as London on social media.
Footage posted on TikTok shows the grass verges on either side of River Windrush completely flooded with tourists snapping photos or sitting down to enjoy a picnic.
