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Virtual communities are the new gathering spaces of our time, thriving and becoming ever more central to digital life. Enabled by digital platforms, virtual communities bring together people with shared interests from every walk of life, powered by passionate users who drive dialogue on an extraordinary scale.
A YouGov survey conducted in 2020 revealed an interesting trend; for many people, the deepest sense of meaning and belonging was found predominantly in virtual communities. They have blossomed across every facet of our lives. From swapping travel tips with 400 million Tripadvisor users to studying the reading lists of 150 million Goodreads members or sharing posts by the 900 million Snapchat storytellers, virtual communities are reshaping how people connect, learn and feel inspired. They also take countless other virtual forms, from support groups and information desks to professional circles, cultural salons and artistic spaces, each one a reminder of the universality of common interests.
Virtual communities can enrich people’s lives in many ways, often acting as vibrant spaces for connection, creative expression and friendship. One method is allowing individuals to share their ideas, celebrate their hobbies and showcase their creative talents in multiple realms, such as literature, photography, fashion, gaming or gastronomy. Virtual communities also provide practical advice from experts or seasoned individuals on various topics, ranging from well-being and parenting to personal finance and home-building.
