Recognizing the growing value of virtual communities

Virtual communities are the new gathering spaces of our time, thriving and becoming ever more central to digital life. Enabled by digital platforms, virtual communities bring together people with shared interests from every walk of life, powered by passionate users who drive dialogue on an extraordinary scale. A YouGov survey conducted in 2020 revealed an interesting trend; for many people, the deepest sense of meaning and belonging was found predominantly in virtual communities. They have blossomed across every facet of our lives.

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