The cherry-blossom-pink vodka concoction is entering its 18th year as the event’s signature drink. And it’s still a cash cow.
Introduced at the 2007 U.S. Open, the Honey Deuce has only grown in popularity, generating nearly $13 million in sales last year.Credit...Lanna Apisukh for The New York Times
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By Nikita Richardson
A few weeks ago, Daniel Zausner, the chief operating officer of the USTA Billie Jean King National Tennis Center, received an important call from T.J. Murphy, the chief executive of Baldor Specialty Foods. “He says, kind of half joking around, ‘I’m out here in California, making sure the melon ball production is on schedule.’ ”
