While inflation rates have cooled in recent years, U.S. Open attendees may still be experiencing the aftertaste as they sip on the tennis championship’s iconic beverage.
The so-called Honey Deuce carries an eye-popping price tag of $23. While the drink costs the same as last year, it has had six price hikes since 2012 — and has outpaced inflation over the past decade.
The vodka-based beverage has become synonymous with the New York City-based event. It’s adorned with honeydew melon chunks that resemble tennis balls and is served in a souvenir glass.
Despite the high cost, the U.S. Open sold more than 550,000 of the cocktail last year, bringing in almost $13 million in revenue, according to NBC New York.
As tennis fans descend on New York for the two-week-long event, CNBC calculated how the Honey Deuce’s price change has fared compared with broader inflation.
