The 'Ibiza Final Boss' made a surprise on-stage appearance at Creamfields Festival as he partied with a DJ in front of a packed crowd.
Jack Kay, from Newcastle, has become a viral phenomenon with his sharp bowl haircut, neatly manicured beard, sunglasses, chain and blinding grin – catching the attention of promoters, talent agents and brands looking for the next big thing.
The 26-year-old soared to fame after he was filmed 'cutting shapes' on the Spanish party island with a baby pink cup in his hand.
He has since amassed more than 20,000 TikTok followers, while a newly created Instagram has 27,000.
A 'final boss' is the last and typically most difficult enemy to face in a video game, but for Kay it has become a nod to him being the absolute ideal of an Ibiza partygoer.
