Spanish holiday sensation Jack Kay - better known as the Ibiza Final Boss - could stand to make a huge amount of money over the next year and beyond after signing with a top talent agent.
Kay, from Newcastle, has become a viral phenomenon with his sharp bowl haircut, neatly manicured beard, sunglasses, chain and blinding grin - catching the attention of promoters, talent agents and brands looking for the next big thing.
The 26-year-old Scouser has just flown back to the Iberian party island after spending a day back home following his unexpectedly exceptional holiday - where he is set to make a series of appearances at 'big parties'.
Like other overnight viral stars such as 'Hawk Tuah girl' Hailey Welch and 'Salt Bae' Nusret Gokce, Kay is likely to enjoy a boom in freebies, appearances and sponsorship opportunities.
Brand and culture expert Nick Ede told the Daily Mail today that the 'Final Boss' of Spanish party islands stands to earn six figures in the next 12 months alone - between nightclub appearances at home and abroad and potential brand deals.
