“I
t’s a chronic condition,” says Dr Marco Nicoloso, “like having diabetes, where you need to take insulin for the rest of your life.” Nicoloso is describing androgenetic alopecia — that is, male pattern baldness. “As with diabetes, where you cannot just have one procedure and then it is treated for ever, it’s the same with hair loss. The progression is gradual, progressive and chronic.”
Nicoloso and his equally telegenic colleague Dr Thivos Sokratous are the lead medical practitioners at Ouronyx, “the home of mindful aesthetics”. The discretely luxurious clinic in a converted bank vault is located in the heart of St James’s, opposite Hancocks the jewellers and the venerable fine wine merchants Justerini & Brooks.
Here, from their spotless, space-age consultation rooms, the doctors are fighting a war against hair loss. Ouronyx offers a range of techniques, chief among them a pioneering treatment called AMT — short for autologous micrografting treatment — but popularly known as micrografting. The procedure has also been termed the “lunch hour hair transplant”, and it has swiftly become popular due to before/after images of men whose hair coverage has been transformed from wispy to generous. The photos don’t promise the Lego-like density and suspiciously straight hairline of a trip to Turkey, but rather a natural head of hair that looks genuinely healthier-looking. Hair that seems thicker, more lustrous — like it’s actually growing back.
