I'm bald, and that bothered me for a long time.
It bothered me that I was bothered. But just one swipe down my Instagram feed reveals I'm not the only man who is self-conscious about his hair.
I'm greeted with videos and posts offering me hair transplants, regrowth tablets, thickening sprays, powders that fill gaps, and hair systems (once known as wigs or toupees).
These products promise to restore my "lost confidence" and stop my lack of hair from "holding back" my life.
But does the wealth of treatment options on offer mean attitudes towards hair loss have shifted? Is what was once viewed as something to be resigned to now seen as reversible, albeit at a cost?
