Have you ever been in the middle of eating a bowl of soup and wished it were a beer? Now, thanks to Campbell's Chunky and Pabst Blue Ribbon, you can have your beer and eat it, too.
Just in time for soup and football season, the brands have teamed up to create two beer-infused soup flavors that aim to bring together the "craveability of Chunky and the smooth taste of Pabst Blue Ribbon," the companies announced on Monday, Aug. 18.
The two flavors include:
“This is the ultimate flavor collaboration,” Ryan Pawling, senior brand manager for Campbell’s Chunky, said in the news release. “Our fans love bold, unexpected taste experiences, and pairing Chunky’s hearty recipes with the iconic, malty flavor of PBR brings something totally unique to the soup aisle.”
The soup flavors will be available exclusively at Walmart, both in stores and online, beginning later this month. As part of the launch, Chunky and Pabst Blue Ribbon are also embarking on a food truck sampling tour at Walmart stores across the United States for a month beginning Sept. 3.
