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Pickle lovers must relish the recent attention. There are dill pickle-flavored Oreo cookies, pickle-flavored Liquid I.V. hydration drinks, and smoothies.But now you can quaff a pickle beer, too.Beer drinkers have been putting pickles and pouring pickle juice into brews for a long time. Some call a lager with a pickle a "South Dakota martini."Pabst Blue Ribbon and Grillo's Pickles have joined forces to make it official with a limited-edition PBR x Grillo's Pickle Beer, available now. The 4.7% ABV lager has "a bright, tangy profile that balances the maltiness of PBR's classic lager with the crisp, dill-forward punch that tastes unmistakably Grillo's," the companies said in a news release."I don’t think the founder of Pabst saw this one coming. But somewhere along the line, someone put a pickle in a beer and never looked back," said Rachel Keeton, Pabst senior brand director, in a news release. "We’re taking that ritual and making it official with Grillo's. It’s exactly as good as it sounds."Where can you find PBR x Grillo's Pickle Beer?You can find the beer while supplies last at retailers — Albertsons, Food Lion, KwikTrip, Publix, Safeway, Walmart, Total Wine & More — nationwide and via GoPuff delivery.For those in search of its pickle beer, Pabst Blue Ribbon has a pickle beer finder on its website. The beer is described as "bright, briny, and unapologetically dill-forward" on the website, where you can also find merchandise, including baseball caps, shirts, and hoodies."We've been working on this collab for quite some time, and we're pumped to see it come to life," said Mark Luker, Grillo's chief commercial officer. "PBR has been a great partner, and this collaboration delivers a crisp, refreshing blend of both brands. We're excited for beer and pickle lovers to try it!"Online reaction to the beer's arrival has many interested in giving it a try."Pickle lovers are about to lose their minds over this collab 😂," posted @tastebud on Instagram. "Grillo's Pickles and Pabst Blue Ribbon just dropped this wild pickle beer and somehow…it actually works.""Just picked some up .. it's very pickily. Not sure if i want another one today but NO CRAMPS! different for sure," a Reddit user posted.The beer has also gotten additional exposure on the race track, as Front Row Motorsports driver Noah Gragson drove the Pickle Beer Ford Mustang Dark Horse during the NASCAR Cup Series Jack Link's 500 at Talladega Superspeedway on April 26, finishing ninth.'Pickle beer is not a fad'Pabst isn't the first brewery to tap into the taste for pickles.Urban Artifact Pickle beer was offered by the Cincinnati brewery in 2015. Donna's Pickle Beer, brewed by Pilot Brewing Project of Chicago and Milwaukee, hit the market in 2023."Pickle beer is not a fad. It's been picking up more and more momentum year after year," said Doug Veliky, who runs the industry Substack Beer Crunchers and Instagram @beeraficionado. If pickle beer "stays in these limited release forms and does not get too overdone, it can even end up functioning like Busch Light Apple," he added.That popular Anheuser-Busch brand could even move into pickle beers, as he and several beer news outlets suggest. That's because a Busch Light Pickle beer is in the works — to join Busch Light Apple as a limited-time beer — along with Busch Light Orange and Lemon versions, according to MyBeerBuzz.Alcohol and Tobacco Tax and Trade Bureau records show Anheuser-Busch had its label application approved on April 6 for a Busch Light Pickle beer, as well as labels for the orange and lemon beers, reported VinePair, a drinks culture news website.Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X, and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.








