Campbell's Chunky has partnered with Buffalo Wild Wings to release a new soup inspired by the sports bar chain's Parmesan Garlic chicken wings.
Anchored by Buffalo Wild Wings' signature Parmesan Garlic wing sauce, the new Campbell's Chunky Buffalo Wild Wings Parmesan Garlic Chicken Noodle Soup is built around a base of chicken, egg noodles, carrots, and bell peppers, the company said. At 18.8 ounces per can, the soup delivers 17 grams of protein and has a suggested retail price of $3.79, with final pricing subject to variation by retailer.
The soup is rolling out to retailers nationwide starting in June, according to People.
The collaboration is part of Campbell's stated effort to reach younger soup buyers by expanding into bolder flavor profiles, the company said. To support that case, Campbell's pointed to data from a Mintel 2025 Soup U.S. report showing flavor has become the dominant purchase driver, cited by 61% of soup buyers as their top consideration. Among millennials specifically, flavor-first purchasing behavior is especially pronounced, and Buffalo Wild Wings happens to be one of the restaurant brands that demographic frequents most, according to Campbell's.
The partnership follows a similar playbook to Campbell's earlier collaboration with Pabst Blue Ribbon on a Beer Cheese with Potatoes and Chorizo soup. In announcing the deal, Campbell's framed the Buffalo Wild Wings collaboration as representing what it called "the next chapter of our innovation strategy."
