Cadbury has sparked fury among shoppers after cutting the number of Brunch bars in a pack just less than a year after a previous bout of shrinkflation by the brand.
Multipacks of five oat, raisin and chocolate treats now only have four in the boxes - but are still being flogged for the same average price of £1.50.
It means the breakfast bars are essentially 20 per cent worse value.
The controversial move comes 11 months after the weight of a bar was reduced from 32g to 28g.
Consumers took to social media to rage about the new adjustment.
