Chocolate treats reduced in size or weight as higher price of cocoa drives new wave of ‘shrinkflation’
Chocolate eggs are looking smaller than ever this year and it is not just because Easter is still so far away.
Many of the Easter eggs already out on supermarket shelves this month not only cost more, but have been reduced in size or weight as the price of cocoa has driven a new wave of shrinkflation.
Maltesers is living up to its “the lighter way to enjoy chocolate” slogan with its XL egg rather less large this year at 194g in many shops, down from 231g in 2025, while the price charged by Tesco has risen by £1 to £7.
The weight loss is largely down to there being one fewer mini pack of Maltesers inside the box, according to trade journal the Grocer, meaning the price per gram is up 39% to 3.6p.
