Survey last year found that nearly 80 per cent of consumers in China’s third- and fourth-tier cities were optimistic about the economy
While county shopping centres might not stock Dyson vacuum cleaners and hairdryers, they have already become part of daily life in households in urban counties thanks to China’s ubiquitous e-commerce networks.
Driving Teslas and eating expensive cherries imported from South America, the expanding middle class in smaller cities and towns is fuelling China’s next wave of consumption.
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