More than two million visitors make a pilgrimage to Stratford-upon Avon every year as they pay homage to the birth place of the most celebrated playwright in history.
The medieval market town is beautifully adorned with quaint gift shops and cobblestoned streets, and surrounded by the smell of freshly made fudge.
Every summer, crowds of literature fans from across the world queue up outside William Shakespeare's Birthplace museum and the Royal Shakespeare Theatre is packed out as actors take to the stage.
From looking at the busloads of international tourists queuing patiently to enjoy Stratford's 800-year history, this bustling town is the last place you would imagine to be in 'decline'.
But there is a side of the town locals are less proud of.
