With AI agents expected to account for 20% or more of e-commerce traffic in the next five years, digital merchants face a new wave of risks and opportunities. To help e-commerce businesses meet those risks and capitalize on those opportunities, Forter, based in New York City, rolled out some new features for its trust platform on Tuesday.
Those features include:
Enhanced AI agent detection, which uses advanced AI models to distinguish between different types of AI agents;
AI-driven browsing identification, which strengthens detection of AI-assisted shopping, including browsing activity referred from AI agents, chatbots, and other tools;
An agentic dashboard to visualize all agentic activity detected on a merchant’s site; and
