Aug. 4 (UPI) -- Italian authorities on Monday announced Chinese global retailer Shein was fined over $1 million for allegedly "misleading" customers with "deceptive" advertising.
The The Italian Competition Authority issued the fine of more than $1.1 million, to Infinite Styles Services Co. Limited, which is Shein's Dublin-based European manager.
Italian officials accused the company of "misleading and/or deceptive environmental messages and claims."
Shein claimed a goal to reduce greenhouse gas emissions by some 25% by 2030, with a 2050 goal to reach net zero. The AGCM saidShein's proposal was "vague" and "generic." It further stated it was "even contradicted by an actual increase in Shein's greenhouse gas emissions in 2023 and 2024."
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