With its pristine sandy beaches and bustling seafront its easy to see why Great Yarmouth was beloved by millions of day trippers for decades.
In recent years the council has splashed cash to brighten up the ageing Britannia Pier and promenade in an effort to recapture some of the town's past glory.
But while crowds of summer holidaymakers still enjoy strolling past its arcades, fish and chip shops and walking on the sand – a few roads over it is a very different story.
Like a lot of Britain's faded seaside gems, Yarmouth has a big hotel problem.
Victorian guest houses and converted homes once packed to the rafters with excited visitors are now left empty, boarded-up and derelict after years of decline.
