Ayr, Bangor and Millom routinely bring up the rear in coastal town polls, but they offer a calmer alternative to the brash traditional seaside resorts

Where tourists seldom tread, parts 1-17

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is the season to be beside the seaside – and to hype and critique coastal towns in surveys and rankings. I suppose lists of this year’s “in” and “out” resorts help tourists decide where to go; no point going to Skegness for Michelin-starred food, or to Salcombe for a laugh and cheap beer. Less obvious coastal towns provide more nuanced fare. Perhaps the most alluring spots are those where we don’t forget the sea. These three towns are routinely ranked last resorts or else ignored altogether, but they offer more than stuff to eat, drink, buy and post on socials – and are close to swimmable beaches.

A century ago, Clyde steamers and the Glasgow and South Western Railway took thousands of sunseekers from inland towns to the Ayrshire coast. They came to escape the smoke and noise of industry, breathe in the briny air, and admire the Isle of Arran and tiny Ailsa Craig – from afar or up close on an excursion. The bed and breakfasts on elegant Park Circus (a sweeping crescent lined with cherry trees that blossom red on one side and white on the other) and the Georgian villas on Eglinton Terrace evoke something of the golden days of yore.