When Starbucks CEO Brian Niccol took the helm of the global coffee chain in September, inflation was up and store traffic and sales were down.
On Wednesday, the 50-year-old executive detailed his plan to turn Starbucks around. The company’s new “green apron service model” — focusing on hospitality and efficiency — will differentiate the company from competitors and boost its sales, Niccol told CNBC’s “Squawk on the Street.”
“Starbucks, unfortunately, has been mismanaged for a couple of years,” said Niccol. “And we’re fortunate that we have such a strong, resilient brand that I think we’re going to be able to bounce back with the right programs and the right strategy.”
Last week, Starbucks began training baristas on the green apron model, which includes reducing the number of hours per store with minimum staffing, adding a “smart queue” to help customers get their orders in four minutes or less, and encouraging more personalized interactions between guests and employees, and new menu items, Niccol said.
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