Presented by NVIDIA and Microsoft
Consumer preferences can shift in the blink of an eye in the fast-paced retail landscape, forcing brands to do more than just keep up — they need to stand out. Accomplishing that requires not just creativity but also deeply personalized marketing strategies that resonate and evolve with every customer interaction.
Many marketers now use AI for content generation, data-driven personalization, and campaign optimization. The pace of technology adoption is picking up speed across the retail and consumer packaged goods sectors, transforming the way brands connect, operate, and compete.
NVIDIA and Microsoft are helping companies in these sectors, including food and beverage leader Nestlé, leverage AI and 3D digital twins — virtual models of physical objects, processes, or environments — to transform creative workflows and drive marketing innovation. Powered by NVIDIA Omniverse libraries on Microsoft Azure, OpenUSD (Universal Scene Description), and integration from Accenture Song, marketers have a technical foundation that enables real-time collaboration, interactive experiences, and 3D asset management.
Using digital twins to transform marketing
