Ten years ago two best friends from Paris, Flore des Robert and Pauline Laurent, decided to take on a challenging task: to bring a new high-performance hairbrush to the beauty market. The idea came when des Robert, a beauty specialist for more than 20 years who has worked for companies including L’Oréal and Estée Lauder, suffered hair loss after her daughter was born. Desperate to find a solution, she consulted hairdresser after hairdresser, all of whom asked the same question: do you have a good-quality hair brush?
Despite the importance of a good brush for hair growth, des Robert was uninspired by the products on offer. So she took her idea for a new kind of hair brush to her friend Laurent, whom she’d known since their schooldays and who has worked across brands such as Coty and Dries Van Noten. Their goal was to make a heritage beauty product “that people would buy and keep for their whole lives”, says des Robert.
During two years of development, the pair “consulted dermatologists, acupuncturists and hair stylists to really understand how a good hairbrush could support scalp health and hair quality”. All their research was channelled into their product, La Bonne Brosse, which was designed to be stylish, sustainable and above all, functional.
