In the context of India’s progress under the leadership of Prime Minister Narendra Modi, BJP Andhra Pradesh State president P.V.N. Madhav unveiled the logo of the ‘Saaradhyam’ campaign at the BJP State office here on Friday.
Speaking to the media, Mr. Madhav announced that he would be commencing a state-wide tour, beginning with a symbolic visit to Kadapa, considered the threshold to the holiest temple of Telugu States — Tirumala.
Mr. Madhav said that the ‘Saaradhyam’ campaign, designed to showcase how India has transformed into a global force under Mr. Modi’s leadership, will reach out to the public across all regions. The campaign also aims to educate citizens about the Central government’s commitment to uplift marginalized communities through Antyodaya, the vision of empowering the last person in the queue, he said.
The campaign will be conducted in five phases across the State, starting from Kadapa — a district historically significant for Telugu identity and the site of the earliest legislative records.
As part of this initiative, the BJP will launch programs aimed at nurturing leadership qualities among its workers and instill courage and conviction in party leaders at every level. A range of activities will be rolled out to strengthen the BJP’s presence in the state and raise the party flag high, he said.
