JEDDAH: Dubai-based artificial intelligence company CAMB.AI is revolutionizing language localization by building advanced voice and translation models that preserve emotion, nuance and cultural context — especially in complex languages like Arabic.
Through a strategic partnership with Saudi Arabia’s MBC Group, CAMB.AI is scaling this technology across entertainment, education, and spiritual content — unlocking a new era of accessibility for Arabic media.
“At CAMB.AI, we have built translation and voice models that adapt to the nature of the desired language rather than merely mimicking the input,” Akshat Prakash, the company’s chief technical officer and co-founder told Arab News.
Camb.AI chief technical officer and co-founder Akshat Prakash
“Whether it’s the emotion in the voice or the way certain things are said in Arabic, we are dedicated to preserving nuances, emotions and prosody to deliver what we call a ‘performance-to-performance’ impact.
