As Pride Month kicked off this year, Kai Cameron put on various wigs and outfits to recreate a commercial that he remembers vividly from the late 2000s.

The social media director posted a video on TikTok mimicking an advertisement in which actress Hilary Duff told shoppers not to use the word gay as an insult. Looking at another actress in the commercial, Duff equated using the term in the pejorative to saying “That’s so girl wearing a skirt as a top.” She ends the ad by asking if people mean to be hurtful and to “knock it off.”

“It lives rent free in my head,” Cameron told CNBC in an interview.

This content is blocked because you are not allowing cookies.

To view this content, click on Cookie Preferences here or at the bottom of the page to allow all cookies.