Where’s the beef? This week, at McDonald’s.
A boycott targeting the fast-food chain slated to begin June 24 is the latest in a series of consumer actions from the grassroots advocacy group The People's Union USA.
Led by John Schwarz, The People's Union began organizing “economic blackouts” in February motivated by the corporate rollback of diversity, equity and inclusion programs as well as other grievances.
McDonald’s was one of the corporations to roll back its DEI initiatives in January. Citing the “evolving landscape around DEI,” it stopped setting goals to increase diversity in senior leadership and ended a program that encouraged diversity among its suppliers.
McDonald’s chief people officer for the U.S. market Jordann Nunn in June told a human-resources conference that the company changed some of its DEI language “but at the core, none of our programming has changed.”
