A yearlong national consumer boycott of Target over its diversity, equity and inclusion rollbacks is ending without any changes to the retail giant's policy.
One of the boycott's leaders told USA TODAY he made the decision after “productive” conversations with the retail giant and its CEO Michael Fiddelke.
Pastor Jamal Harrison Bryant, the senior pastor at New Birth Missionary Baptist Church outside Atlanta, said in an exclusive interview that the boycott made significant progress and he would continue to hold Target accountable to Black shoppers, employees and communities.
But in materials Bryant's organization provided to USA TODAY, Target did not offer concessions or reverse changes the company made to its DEI and other policies after President Donald Trump took office in January 2025.
"There are no new commitments, no reversals," Ebony Porter-Ike, a spokesperson for Bryant confirmed.
