M
y life was ruined on a Monaco pier. It was there, while dozing on a banana yellow sunbed as superyachts bobbed in the waters, sports cars grumbled down the mountain behind me and lithe French girls in Lanvin bathing suits leapt into the Mediterranean, that I realised my standards of wellbeing had been irreparably raised. I might never be this happy again.
It was my first time in the principality, and I was there to check out a new collaboration between the Monte Carlo Beach Hotel and the French designer Simon Porte Jacquemus. The designer has taken over the hotel’s pier for summer 2025, helping create a beach club complete with branded chairs and umbrellas and towels — all in the Jacquemus black and yellow colour palette. The brand has also opened two pop-up boutiques at the hotel: one for clothing and another for accessories, including its popular bucket hats (£220). (Its viral, and comically large, raffia sunhat is not longer for sale but is also on display.)
Jacquemus has taken over the hotel’s pier for summer 2025, creating a branded beach club
The pool at Monte Carlo Beach Hotel
