The Duchess of Sussex may have set the tills ringing with the latest 'As Ever' merchandise, but her new apricot spread has been savaged by critics – within hours of going on sale.
Champion jam-maker Donna Collins said: 'It's a real disappointment that Meghan is selling a fruit spread, which is what you make when your jam fails. In the jam industry a spread is what we call something that didn't work.
'It can have the best ingredients, but if I had a jam that was too runny, I'd slap a label on it and call it a spread. There's no excuse for this. It should be perfect.'
Ms Collins, who owns Jelly Queens jam company and has won more than 40 world championship honours in jam-making competitions, also queried the ingredients in Meghan's spread.
The jars, sold in keepsake packaging for £10 or plain for £7, list conventionally grown apricots, dried organic apricots, organic pure cane sugar and fruit pectin.
