Meghan Markle's jam is set to return to shelves imminently despite her suggesting it may never be restocked - as experts warn her As Ever brand sends 'mixed messages' and even her fans could 'give up on it'.
The Duchess of Sussex yesterday hinted she might never restock products such as her $14 (£10.80) raspberry jam as she is planning to 'step back to assess' the future of her lifestyle brand.
Products such as jam, honey and herbal teas sold out in just 45 minutes when she officially launched As Ever on April 2.
But in an interview given to coincide with the final episode of her Confessions of a Female Founder podcast, Meghan, 43, said she now plans on taking a 'step back, gather data from the launch, and figure out exactly what As Ever could be'.
She told US business magazine Fast Company that she isn't planning to announce new products until the first quarter of 2026.
