The Duchess of Sussex may have set the tills ringing with the latest 'As Ever' merchandise, but her new apricot spread has been savaged by critics - within hours of going on sale

The Duchess of Sussex revealed a trio of new products under her lifestyle brand As Ever today as she launched Napa Valley rosé wine, apricot spread and a new honey.

The Duchess of Sussex this afternoon released a video saying she 'couldn't believe' that fans had already bought up nearly all of her items, including the flower sprinkles.

The Duchess of Sussex may have set the tills ringing with the latest 'As Ever' merchandise, but her new apricot spread has been savaged by critics - within hours of going on sale