Trump’s $499 gold phone is only the latest ask of the Maga faithful to show their commitment in dollar terms
“I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big.”
Those were Donald Trump’s words to writer Tony Schwartz in the Art of the Deal. In his second term, Trump has been thinking big about making money. Since his reelection campaign began, Trump is estimated to have more than doubled his net worth to $5.4bn.
A sizeable chunk of that cash has come from the launch of Trump-branded products. This week the Trump Organization entered the mobile phone business with a Trump-branded service that will include a “sleek gold” phone, which costs $499, that is “made in America”. Maybe?
Never to miss a patriotic marketing moment, they launched Trump Mobile at Trump Tower in New York on the 10-year anniversary of their father’s announcement at the top of a gold escalator, to the sound of Neil Young’s Rockin’ in the Free World, that he would run for president. The premium tier of service would be dubbed the 47 Plan, priced at $47.45 a month.
