Trump Mobile is latest deal brokered by the US president’s children to capitalise on his surname while he is in office

Donald Trump’s family business licensed its name to launch a US mobile phone service and a US$499 smartphone on Monday, calling it Trump Mobile, in the latest deal brokered by the US president’s children to capitalise on his surname while he is in office.

The new mobile venture, announced at Trump Tower in Manhattan, will operate using the networks of the three major US wireless carriers. Some key details about the venture, including those about the family’s partner in the business and financial terms of their licensing deal, were not immediately disclosed.

“We are going to be introducing an entire package of products where people can come and they can get telemedicine on their phones for one flat monthly fee, roadside assistance on their cars, unlimited texting to 100 countries around the world,” said the president’s eldest son, Donald Trump Jnr.

The new network will be available for a subscription price of US$47.45 per month, a reference to Trump, who was the 45th president in his previous term and is now serving as the 47th president.