Donald Trump Jr. and Eric Trump launched a mobile service Monday in the latest Trump Organization venture likely to raise concerns about their father’s potential conflicts of interest.President Donald Trump’s oldest sons revealed the family name is being licensed to a network dubbed “Trump Mobile” that includes a Trump-branded, gold-colored $499 smartphone and boasts about devices “eventually” made in America.The phone service also will open a call center in America.A monthly plan for the new mobile phone and service, officially called T1 Mobile, will cost $47.45 and is available in September, according to a website that went live Monday. The subscription cost is a reference to Trump’s standing as the 47th and 45th president of the U.S. But it appears the heavy lifting won’t be done by the Trumps themselves, and the business is more of a branding exercise. The service is to be provided by existing cellular carriers with access to 5G networks, and the phones will be designed and made by another as yet unnamed company.The Trump Organization’s foray into a world dominated by Verizon, AT&T and T-Mobile follows the company adding digital media and cryptocurrency to its stable of interests.As with these new investments in areas beyond real estate and golf resorts that have long been synonymous with the Trump family, the creation of “Trump Mobile” poses ethical questions.Image from the "Trump Mobile" website of the $499 smartphone.Trump MobileThe Trump Organization is the main holding company for most of the president’s business ventures and is controlled by the Trump children while the pater familias resides in the White House.But critics are certain to question the organization’s involvement with telephones, particularly since the president last month threatened tech companies, including Apple, with a 25% tariff on the devices unless they bring manufacturing to the U.S.Elsewhere in the Trump orbit, the Trump family company recently sealed several real estate deals for towers and resorts in the Middle East, a region the president has been heavily championing.The president’s social media startup, Truth Social, last month said it plans to invest $2.5 billion into bitcoin, allowing it to expand into crypto and financial services. It came as Trump faced a backlash for rewarding top investors in his branded souvenir crypto coins with a swanky dinner.On Monday, Eric Trump appeared on Fox News to pitch the service directly to conservative consumers and explain how T1 Mobile aligned with their other ventures.He argued the company would help “correct the problems” the country faces, specifically the right apparently being ostracized from banking and social media, as he bemoaned being “the most canceled person, probably, in the history of the country.”“The coolest thing about all these ventures is we’re doing it right here in the United States,” he said. “You’re not calling up call centers in Bangladesh. We’re doing it right out of St Louis, Missouri. You’re going to have phones made right here in the United States of America.”Later on in his media blitz, Eric Trump adjusted his tune.“Eventually, all the phones can be built in the United States of America,” he said on “The Benny Show” podcast. “We have to bring manufacturing back to America.”At present, there is no significant smartphone production infrastructure in the U.S. chiefly due to labor costs and reliance on overseas parts, so delivering a smartphone at $499 would be a daunting task.The Trump administration is fixated with producing mobile phones at home, despite the potential eye-watering cost to consumers.Howard Lutnick, Trump’s commerce secretary, in April spoke of “the army of millions and millions of human beings screwing in little screws to make iPhones — that kind of thing is going to come to America.”"Now we're doing Trump Mobile. And Trump mobile is going to revolutionize cell phones" -- Eric Trump announces the new Trump phone pic.twitter.com/PtFOblfLcu— Aaron Rupar (@atrupar) June 16, 2025